Why the Pineapple?

The mantra I created for the brand is: Give yourself time to become sweet on the inside, never forget your boundaries & always stand tall.

I chose the pineapple as my logo because its physical attributes represent the change I went through when I lost 90 pounds & learned how to love myself. Growing up I experienced a lot of verbal and physical abuse. I also struggled with being abandoned by my father who was battling addiction. The pxhealth mantra was birthed from the self work I did to heal from everything I experienced. 

When you get a pineapple & it isn’t ripe, it’ll usually be sour or won’t taste like anything. When I didn’t love myself, I wasn't sweet to myself so I couldn't be sweet to others or put myself in situations that were sweet to me. I found myself experiencing a lott of sour moments in my life. I had no reference for what being kind to others looked like because I came from a home built on pain and criticism. I needed to give myself time to work through that trauma to be able to show up in the world as my best self.

The outside of the pineapple has spikes, which remind me of boundaries. Once I developed love for myself, I wanted to give it to everyone. I realized I needed to develop boundaries to keep myself safe.

When you see pineapples, they are usually standing up. When I was at my biggest, I used to slouch because I didn’t want to be seen & I had bad posture, which is really harmful for your back and self esteem. Now I always stand tall. 

The name pxhealth came from my love of the movie Pineapple Express. I related a lot to the character Saul Silver, especially how he loved his grandmother. The way he rode for her reminded me of how I was with my ggma. Rest in Peace OG. 

Before I started this brand in 2016, I used the name Pineapple Express for my artist showcase series I curated where I would have local DMV artists perform at different venues. There was a show in Philly, DC, Atlanta and two in Baltimore. @karimali.psd designed a flyer for the Atlanta show. He created the pxhealth logo on that flyer. I loved it so much I asked for permission to trademark it and use it for merchandise for the showcase series. Through designing the merch I realized I wanted to continue designing clothes and share my healing with others

The purpose of this brand is to motivate you to move your body and heal your mind by providing you with clothes that you can feel & do your best in. 

When you’re wearing our garments you’re clothed in the love & strength I poured in to designing them.

I'm planning on taking this as far as possible so thank you for coming to this site, reading this and hopefully getting something of value 

Never forget, give yourself time to become sweet on the inside, never forget your boundaries & always stand tall🍍

- Tierra "Tee" Brown